Digital experience for Black Princess' 140th anniversary campaign: UI/UX of hotsite and interactive app
For the Black Princess 140th anniversary campaign, we transformed the co-creation proposal into an accessible and engaging digital experience. GVD Studio was responsible for the UI/UX design of the hotsite and app, ensuring fluidity, clarity and pleasure of use, amplifying the impact of the campaign created by BETC Havas.
The main challenge was to transpose an institutional video concept into a practical and engaging experience. The campaign needed to allow any consumer, regardless of their level of digital familiarity, to create and upload their own artwork. The risk was that the experience would become complex or unattractive, creating barriers between the brand's inspiration and the public's action.
GVD Studio developed the hotsite and app with a focus on simplicity and usability. We created clear flows, responsive interfaces and micro-interactions that facilitated the journey of scanning, creating, editing and sharing, ensuring an intuitive and accessible experience on any device.
The project turned the celebration into a pleasurable co-creation experience. Consumers became the protagonists of the campaign by customizing their own cans, strengthening the bond with the brand and consolidating Black Princess as a beer that values both its history and the participation of the public.
