Made for Big Wave Surfing: the KV that gave face to the Red Bull movie

Red Bull Media

Website

Landing page

E-commerce

Design System

Stacks

Figma

Schedule1 weeks

Industry

Sports

Drinks & Food

Challenge

Capturing in a single visual the contrasts between the raw and the sublime, the movement of the water and the silence of the moment before the wave, transmitting tension, admiration and expectation.

Result

a strong, atmospheric KV that acts as a gateway to the film's narrative, evoking both action and emotion, and guiding the entire visual communication of the release.